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Research papers

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
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Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-change-motivations-do-not


Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

Beyond eyeballs

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good websites rely on both good marketing and software...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Bonny Brown
June 1, 2001
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Citation

Brown, B. (2001a, June 01). Beyond eyeballs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-eyeballs


Research papers

A multi-method study on a special type of tourism

The present paper deals with the main problems, experiences and results of a complex of surveys carried through at the Institute for Transport, Tourism and Regional Science at The School of Business Administration in Copenhagen, in cooperation with...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ejler Alkjaer
June 15, 1967
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Citation

Alkjaer, E. (1967a, June 15). A multi-method study on a special type of tourism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-multi-method-study-on-a-special-type-of-tourism